On the brain: Childhood boardgame jingles.

This is actually the reemergence of a thought pattern that developed as a Freshman in college. My close friend Josh (Brinks) and I were spurred one evening - while living in the dank basement of an otherwise gorgeous house on Oakland st - to try and recite as much of the Crossfire theme (jingle, really) from memory as we could. We remembered all of it. "All of it", it turns out, is 7 words repeated over and over again, but this didn't temper our enthusiasm one iota. There was just something hilarious about it that the two of us immediately appreciated.

Crossfire



For the next week our apartment was aflutter with echoes of childhood and behavioral manipulation. These were some of our first encounters with well-funded child-directed marketing and, though they may be coercive (perhaps to the point of verging on immoral), I am forced to admit that I still find them charming and catchy as hell.


Grape Escape


I wonder, though, looking at them now, whether kids will continue to be engaged by board games. Board games strike me as a singularly middle class amusement, so I'm not confident that they'll still be around once the middle class is gone. Jokes are allowed.

Shark Attack